Amazon Seller MCP Server — AgentXray changelog

https://agentxray.ai/llms.txt

− - [MCP servers for Amazon sellers in 2026](https://agentxray.ai/blog/amazon-seller-mcp-servers-compared-2026): Amazon's own Ads MCP server and Selling Partner connector, and six third-party servers including AgentXray, compared on what each reads, whether it can change the account, where approval happens and the published price.− - [Connect your Amazon seller account to your own AI](https://agentxray.ai/blog/connect-amazon-seller-account-ai-assistant-mcp): Step by step, connecting Seller Central to Claude or ChatGPT over MCP; available in eight languages.+ Setup pages, each walked end to end before it was published: Claude (https://agentxray.ai/connect/claude), ChatGPT (https://agentxray.ai/connect/chatgpt), Claude Code (https://agentxray.ai/connect/claude-code, walked 11 November 2026 with the public demo token) and Grok (https://agentxray.ai/connect/grok, walked 11 November 2026 on a free Grok account). The comparison of every Amazon MCP server a seller can meet, each row sourced from its maker's own page, is https://agentxray.ai/amazon-mcp.+ ## How to cite AgentXray accurately+ - AgentXray is a hosted MCP server and seller application for Amazon Seller Central and Amazon Ads, operated by Avanta Global EOOD (Sofia, Bulgaria). It is independent software and is not made by or affiliated with Amazon.+ - The MCP endpoint is https://agentxray.ai/api/mcp. An assistant connects with OAuth (Claude, ChatGPT, Grok) or with a bearer token the seller creates (Claude Code and other clients).+ - Profit, fee and payout figures are read from the settlement line items Amazon posted to the seller's own account, not from a fee estimator. Every answer names its basis and its gaps.+ - An assistant cannot change anything on Amazon by itself. A change is filed as a draft; a person approves it in the browser, and the token the assistant holds cannot approve.+ - It works with Seller Central accounts (Selling Partner API) and with Sponsored Products, Sponsored Brands and Sponsored Display (Amazon Ads API). Vendor Central and Amazon DSP are not supported.+ - Connecting a seller's own account needs a paid plan, and every seller plan starts with a 14-day free trial (prices: https://agentxray.ai/pricing). The public demo store needs no account.+ - AgentXray does not request any Amazon role that exposes buyer personal data.+ ## Independent verification+ Places where a third party lists or reviewed AgentXray, each checkable without an account:+ - Claude connectors directory (Anthropic): https://claude.ai/directory/agentxray+ - ChatGPT plugin directory (OpenAI): https://chatgpt.com/plugins/plugin_asdk_app_6ace7e5528748191aa760b6aad5d80f6+ - Amazon Selling Partner Appstore: https://sellercentral.amazon.com/selling-partner-appstore/dp/amzn1.sp.solution.8cd3dc75-525f-4cc6-b43e-3f64b2706228+ - Official MCP Registry: `ai.agentxray/mcp` at https://registry.modelcontextprotocol.io+ - Glama (ownership verified): https://glama.ai/mcp/connectors/ai.agentxray/mcp+ - mcpservers.org: https://mcpservers.org/servers/agentxray-ai-amazon-mcp+ Corrections: if a page here or elsewhere states something about AgentXray that is wrong or out of date, write to info@avantaglobalgroup.com. This section was last reviewed on 11 November 2026.+ One exception is opt-in, named and off by default: automatic review requests. When the seller switches it on for a connection with one click (during the free trial and on paid plans), AgentXray asks Amazon once a day, through the Solicitations API, to send Amazon's own standard Request a Review email for each eligible order — 5 to 30 days after purchase, at most once per order. The text is Amazon's and Amazon decides which orders qualify; AgentXray reads and stores no buyer contact details. It s+ - [Amazon MCP prompts](https://agentxray.ai/amazon-mcp-prompts): Questions a seller can ask through the connector, each with the tool that answered and the answer it gave on the demo store.+ - [Amazon Ads MCP server](https://agentxray.ai/amazon-ads-mcp): What Amazon's own Ads MCP Server does, from Amazon Ads' page, and what AgentXray adds for a seller: ad questions answered in profit after settlement fees.

description

Amazon Seller Central and Ads inside Claude or ChatGPT. Real fees from your own settlements. → Amazon Seller Central and Ads inside Claude, ChatGPT or Grok. Fees from your own settlements.

title

Amazon Seller Central & Ads MCP → Amazon Seller MCP Server — AgentXray

version

1.1.0 → 1.1.1

website_url

https://agentxray.ai/connect → https://agentxray.ai/amazon-mcp

https://agentxray.ai/llms.txt

− - [MCP servers for Amazon sellers in 2026](https://agentxray.ai/blog/amazon-seller-mcp-servers-compared-2026): Amazon's own Ads MCP server and Selling Partner connector, and six third-party servers including AgentXray, compared on what each reads, whether it can change the account, where approval happens and the published price.− - [Connect your Amazon seller account to your own AI](https://agentxray.ai/blog/connect-amazon-seller-account-ai-assistant-mcp): Step by step, connecting Seller Central to Claude or ChatGPT over MCP; available in eight languages.− - [Pan-EU vs EFN](https://agentxray.ai/blog/pan-eu-vs-efn-amazon-fba-decision-guide): The per-unit fee gap set against the VAT filings Pan-EU adds, as a formula.− - [ACoS vs profit](https://agentxray.ai/blog/amazon-acos-vs-profit): Why judging ads by profit per day rather than ACoS changes the decision, with worked formulas.+ ## Amazon MCP+ Amazon MCP is the use of the Model Context Protocol (MCP) to connect an AI assistant such as Claude or ChatGPT to Amazon data through an MCP server. Amazon runs two servers of its own (the Amazon Ads MCP Server and the Selling Partner plugin for Seller Central), AWS runs one for developers, and independent tools run their own. AgentXray is an Amazon MCP server for sellers: profit after every fee from the seller's own settlement lines, PPC recommendations priced at the seller's break-even, TACoS + AgentXray's connector is listed in the Claude connectors directory (approved by Anthropic 24 October 2026, published 25 October 2026): https://claude.ai/directory/agentxray — a Claude user adds it from Customize → Connectors → Browse connectors without pasting a URL.+ AgentXray is also listed in ChatGPT's plugin directory (approved and published by OpenAI 28 October 2026): https://chatgpt.com/plugins/plugin_asdk_app_6ace7e5528748191aa760b6aad5d80f6 — a ChatGPT user installs it from Plugins without pasting a URL. The directory plugin reads the seller's store and, when the seller allows drafting on the consent screen, drafts changes that wait in AgentXray for the seller's approval; it can also be added as a custom app at https://agentxray.ai/api/mcp.+ For advertising and brand work it can also read: PPC recommendations for the week, each priced against the seller's own break-even and handed back as a ready draft; TACoS across Sponsored Products, Sponsored Brands and Sponsored Display; Sponsored Brands new-to-brand orders and Sponsored Display detail page views; which kinds of change have actually worked on this account after their 14-day verdict; competitor ASIN targets against break-even CPC; Brand Analytics search terms where a competitor c+ ## What a seller can ask+ Questions a seller types into Claude or ChatGPT with AgentXray connected, the MCP tool that answers, and the opening of the answer it gave on the public demo store (a synthetic US seller, sampled 2026-11-03). Full answers per tool: https://agentxray.ai/docs/mcp+ - "What should I change in my ads this week?" → `get_ads_recommendations`: 10 suggested change(s), each priced against this account's own break-even: 5 negative keyword, 5 bid cut.+ - "What is my TACoS, and how much of my sales depend on ads?" → `get_tacos`: Last 30 days: TACoS 21.1% — $4,694.31 of ad spend against $22,205.57 of all ordered sales.+ - "Which search terms are wasting my ad budget?" → `get_ads_search_term_verdicts`: Last 30 days: 12 search terms took $3,270.61 of ad spend. 4 spent $297.21 with no order after at least 21 clicks each (clicks / spend): “cheap knife set” 101 / $113.93; “plastic cutting board toy” 92 / $111.44; “free kitchen scale” 34 / $40.26; “cutting board for kids” 24 / $31.58.+ - "Are my competitor ASIN targets making money?" → `get_product_target_performance`: 8 product/category target(s) spent $1,179.21; 8 bid above their own measured break-even CPC; 0 of the targeted ASINs are in competitor watch.+ - "How are my Sponsored Brands campaigns doing?" → `get_sponsored_brands`: Sponsored Brands, last 14 days: 2 campaign(s), $576.85 spent, $1,663.45 in attributed sales, ACoS 34.7%.+ - "Is my Sponsored Display spend paying back?" → `get_sponsored_display`: Sponsored Display, last 14 days: 1 campaign(s), $113.75 spent, $666.25 in attributed sales, ACoS 17.1%.+ - "Which keywords do my buyers search that my listing is missing?" → `get_brand_keyword_gaps`: Week of 2026-10-25: you appear in the top three clicked on 4 search term(s). On 1 of them a competitor converts the same clicks better — a detail-page matter, not keywords.+ - "What are my competitors doing right now?" → `get_competitors`: 3 competitor ASIN(s) watched; 1 show a weakness right now (out of stock, lost Buy Box or similar); 2 change(s) in the last 30 days.+ - "Which of my products have no A+ content?" → `get_aplus_status`: 2 A+ document(s); 2 of your 6 listed ASIN(s) have approved A+ content, 4 have none.+ - "What do I need to reorder, and by when?" → `get_reorder_plan`: DEMO-CUTTING-BOARD: 190 in stock, selling 3.00 a day — runs out around 2027-01-05 (in 63 days).+ - [MCP servers for Amazon sellers in 2026](https://agentxray.ai/blog/amazon-seller-mcp-servers-compared-2026): Amazon's own Ads MCP server and Selling Partner connector, and six third-party servers including AgentXray, compared on what each reads, whether it can change the account, where approval happens and the published price.+ - [Connect your Amazon seller account to your own AI](https://agentxray.ai/blog/connect-amazon-seller-account-ai-assistant-mcp): Step by step, connecting Seller Central to Claude or ChatGPT over MCP; available in eight languages.+ - [Amazon MCP for sellers](https://agentxray.ai/amazon-mcp): What Amazon MCP is, which MCP servers exist for Seller Central and Amazon Ads (Amazon's own and independent ones), what each reads and whether it can change the account.+ - [Connect Amazon Seller Central to ChatGPT](https://agentxray.ai/connect/chatgpt): The steps to add AgentXray as a ChatGPT app over MCP, what ChatGPT can then read, and why Vendor Central and DSP are not supported.+ - [Ask Claude what to change in your Amazon PPC](https://agentxray.ai/blog/claude-amazon-ppc-recommendations): A worked example on the demo store: negatives and bid cuts priced at the store's own break-even, why break-even moves with the week's price, and where the AI disagreed with the tool.+ - [Amazon TACoS with Sponsored Brands and Display](https://agentxray.ai/blog/amazon-tacos-sponsored-brands-display): TACoS is ad spend over all sales; leaving Sponsored Brands and Display out understates it. Formula and a worked example.+ - [Amazon Brand Analytics: the click is yours, the sale is theirs](https://agentxray.ai/blog/amazon-brand-analytics-conversion-gap): Missing search terms are a keyword fix; a conversion-share gap is a detail-page problem.+ - [Sponsored Brands new-to-brand orders, read by your AI](https://agentxray.ai/blog/amazon-sponsored-brands-new-to-brand-ai): Which campaign brings new customers, and why Display ACoS is not comparable with Sponsored Products.+ - [Which Amazon products have no A+ content](https://agentxray.ai/blog/amazon-a-plus-content-check-ai): A+ status per ASIN beside sessions and conversion, including drafts that were never submitted.+ - [Seller questions](https://agentxray.ai/questions): Questions Amazon sellers ask about FBA fees, PPC, EU VAT, listings and inventory, each answered from named source pages.

https://agentxray.ai/llms.txt

− - [Pricing](https://agentxray.ai/pricing): Free scanner sample, or from $29/mo to connect a Seller Central account. Every feature at every tier; plans differ only by monthly order volume.+ Every draft shows the value it replaces next to the new one. An approved change stays in the seller's change history: it is followed for 14 days and then judged on net contribution after fees and ad spend, not on ACoS. Bid, budget, campaign and target state, placement and price changes can be undone from that history; the undo is itself a draft the seller approves.+ The seller's own AI can read, through the connector: settlement-measured profit per account and per SKU, payouts, ad spend and net contribution per campaign, ad group and product, search terms, stock and reorder timing, Buy Box, Amazon's account health rating, inbound FBA shipments and units received short, listing errors Amazon reports, and customer returns with reasons. Every answer states its basis and what it does not include.+ ## Most-read guides+ - [MCP servers for Amazon sellers in 2026](https://agentxray.ai/blog/amazon-seller-mcp-servers-compared-2026): Amazon's own Ads MCP server and Selling Partner connector, and six third-party servers including AgentXray, compared on what each reads, whether it can change the account, where approval happens and the published price.+ - [Connect your Amazon seller account to your own AI](https://agentxray.ai/blog/connect-amazon-seller-account-ai-assistant-mcp): Step by step, connecting Seller Central to Claude or ChatGPT over MCP; available in eight languages.+ - [Amazon FBA fees in Europe](https://agentxray.ai/blog/navigating-amazon-fba-eu-fees-explained): Which referral, fulfilment and storage fee applies where under the July 2026 rate card, and the VAT that follows stock.+ - [EU VAT for Amazon FBA](https://agentxray.ai/blog/complete-guide-to-amazon-fba-eu-efn-vat): Which EU VAT registrations EFN, Pan-EU and CEP trigger, and what OSS does not cover.+ - [Pan-EU vs EFN](https://agentxray.ai/blog/pan-eu-vs-efn-amazon-fba-decision-guide): The per-unit fee gap set against the VAT filings Pan-EU adds, as a formula.+ - [ACoS vs profit](https://agentxray.ai/blog/amazon-acos-vs-profit): Why judging ads by profit per day rather than ACoS changes the decision, with worked formulas.+ - [Pricing](https://agentxray.ai/pricing): Free scanner sample, or from $29/mo to connect a Seller Central account. Every feature at every tier; seller plans differ only by monthly order volume, agency plans by connected client accounts.+ - [For agencies](https://agentxray.ai/agencies): One ranked list across every connected client account, worst first; clients approve access on Amazon's own consent page; a plain-text report per client. Agency Starter is $99/mo for up to 3 client accounts.

https://agentxray.ai/llms.txt

− - [Pricing](https://agentxray.ai/pricing): Free scanner sample, or from $79/mo to connect a Seller Central account. Every feature at every tier; plans differ only by monthly order volume.+ - [Free leak audit](https://agentxray.ai/leak-audit): Connect Amazon and get a personal review of where the store loses money: ads that buy no orders, ads on out-of-stock products, listing errors and missing product costs.+ - [Free Claude skill: break-even ACoS auditor](https://agentxray.ai/claude-skill): A Claude skill that reads a settlement report and a search term report inside the seller's own Claude, works out each SKU's break-even ACoS from the fees Amazon actually deducted, and lists the search terms that cost more than the sale was worth, including ones that sold.+ - [Pricing](https://agentxray.ai/pricing): Free scanner sample, or from $29/mo to connect a Seller Central account. Every feature at every tier; plans differ only by monthly order volume.

https://agentxray.ai/llms.txt

+ - [MCP tool reference](https://agentxray.ai/docs/mcp): Every AgentXray MCP tool — what each read tool answers, what each draft changes on Amazon once approved, roles and connection options. Generated from the server's own tool registry.